About Swu Sisters

Sharing real skincare routines, green beauty secrets & wellness tips.
From Kuala Lumpur to the world — natural glow, inside & out.
Meet the Swu Sisters - Shirley & ShowFong
Born and raised in the vibrant city of Kuala Lumpur, Shirley and ShowFong, known as the Swu Sisters, have shared a passion for beauty since childhood. Their lifelong interest in wellness and skincare evolved into a mission: to empower others to embrace beauty that begins with health and nature. Combining their industry expertise and personal experience, the Swu Sisters built a platform that champions natural beauty, holistic skincare, and overall wellness. Together, they continue to inspire a community dedicated to self-care, confidence, and inner radiance.
Shirley Swu is passionate about natural beauty and green wellness. Drawing from years of experience in both the corporate world and the beauty industry, she offers a practical, one-stop guide to natural beauty secrets for every skin type. Shirley developed MagelineWorld.com in 2018, built on the belief that beauty begins with wellness, the brand is committed to bringing in high-quality, effective, and skin-friendly solutions powered by nature and backed by science. Shirley is dedicated to sharing her knowledge of skincare routines, makeup techniques, and natural products with as many people as possible. Her enthusiasm for connecting with people from all walks of life shines through in her friendly, down-to-earth approach. Whether she’s discussing beauty tips or offering her best wellness knowledge, Shirley brings a wealth of insider information and clear, detailed explanations that will immerse you in the world of natural beauty in no time.
From Kuala Lumpur to the world — natural glow, inside & out.
Meet the Swu Sisters - Shirley & ShowFong
Born and raised in the vibrant city of Kuala Lumpur, Shirley and ShowFong, known as the Swu Sisters, have shared a passion for beauty since childhood. Their lifelong interest in wellness and skincare evolved into a mission: to empower others to embrace beauty that begins with health and nature. Combining their industry expertise and personal experience, the Swu Sisters built a platform that champions natural beauty, holistic skincare, and overall wellness. Together, they continue to inspire a community dedicated to self-care, confidence, and inner radiance.
Shirley Swu is passionate about natural beauty and green wellness. Drawing from years of experience in both the corporate world and the beauty industry, she offers a practical, one-stop guide to natural beauty secrets for every skin type. Shirley developed MagelineWorld.com in 2018, built on the belief that beauty begins with wellness, the brand is committed to bringing in high-quality, effective, and skin-friendly solutions powered by nature and backed by science. Shirley is dedicated to sharing her knowledge of skincare routines, makeup techniques, and natural products with as many people as possible. Her enthusiasm for connecting with people from all walks of life shines through in her friendly, down-to-earth approach. Whether she’s discussing beauty tips or offering her best wellness knowledge, Shirley brings a wealth of insider information and clear, detailed explanations that will immerse you in the world of natural beauty in no time.
ShowFong Swu is a professional beautician and the founder of Swu Beauty Hub, based at Cheras Trader Square. With a deep passion for natural beauty and holistic skincare, she specializes in Meridian Facial Treatments — a unique technique that blends traditional Eastern therapy with modern skincare science to promote healthier, more radiant skin from within. At Swu Beauty Hub, Swu offers a serene space where clients can experience true rejuvenation — not just for the skin, but for the mind and body as well. She is also passionate about educating others, sharing tips on skincare routines, wellness techniques, and natural beauty secrets for every skin type.
Together, they offer a comprehensive, practical, and heart-centered approach to skincare, health, and beauty - blending ancient wisdom with modern insight. Whether through their facial treatments, skincare tips, or curated products, the Swu Sisters are on a mission to help you glow naturally, inside and out.

Our Mission
Our mission is to empower individuals to embrace natural beauty through clean, effective, and holistic skincare solutions. Since 2018, we’ve been committed to curating high-quality products that nourish the skin and support overall wellness — all rooted in the power of nature and backed by trusted results. We believe that true beauty begins with healthy skin, and healthy skin starts with thoughtful, natural care.
Natural Beauty, Real Results.
Glow Naturally. Live Radiantly
Your Journey to Healthier Skin Starts Here!